For years big brands owned the data. Not anymore. San Diego Trades gives every local business the same buyer intent intelligence that used to cost enterprise brands six figures a year.
Enterprise brands spent millions on intent data platforms. San Diego Trades changes that — giving every local business the same buyer intelligence at a fraction of the cost.
Meta's interest targeting is built from old social behavior — likes, follows, scroll history — with zero visibility into the billions of buying signals happening on the open web every single day.
"Meta shows your ad to people who once liked a home improvement post. We show it to the homeowner who searched for your service this morning."
— San Diego Trades · Powered by YourAudience.ai13.7 billion Google searches happen every day. People searching for exactly what you sell — Meta can't see any of it. That buying intent is invisible inside the walled garden.
Meta builds audiences from what people liked or followed weeks or months ago. You're targeting who someone was, not who they are right now.
Apple's ATT framework caused 20–30% mobile attribution loss inside Meta. The algorithm is optimising on incomplete data — and you're absorbing that in higher CPAs.
In 2025, Meta removed detailed targeting exclusions and consolidated interest categories into broader buckets. Less precision, same price. Every year.
While Meta looks inward, we watch the entire open web. Every Google search, every competitor visit, every product comparison — captured across niche-specific, high-intent sites.
We resolve those signals against 280 million US consumer profiles to build audiences that are actually in-market for what you sell.
Product searches, competitor research — all invisible to Meta.
We detect visits to your competitors' pricing and feature pages.
Skip-traced to real estate, financial and census data for accuracy.
Business emails mapped to personal profiles — reach buyers on Meta.
Here's the difference between what Meta gives you and what San Diego Trades delivers.
Broad interest buckets from old social engagement. Millions of people with no shared purchase intent — just a loosely related past behavior.
Verified open-web intent — people actively searching for, comparing, and preparing to buy your specific product or service this week.
An Audience Builder that delivers a ready-to-upload list, and a Yoda Pixel that identifies the people already visiting your site.
Tell us what your customers search for and where they are. We build a verified in-market buyer list from our 60B weekly URL network — you upload it directly into Meta as a Custom Audience.
"HVAC repair San Diego", "best dentist near me", "used car Chula Vista" — the more specific the better.
Target by city, county, Southern California, or US nationwide. San Diego, Carlsbad, Escondido — your call.
We scan 60B weekly URLs, identify who's actively searching for your service, and resolve their identity from our 280M profile graph.
A downloadable audience file — names, emails, phone numbers — of verified in-market buyers for your service area.
Upload into Meta Ads Manager as a Custom Audience. Run Facebook and Instagram ads to people actively looking for what you offer.
Install one line of code on your website. The Yoda Pixel silently identifies 40–60% of your anonymous visitors — the people who looked around and left without calling. We tell you who they are and sync them into Meta for retargeting.
40–60% of people visiting your site right now can be identified — name, email, phone — without any form fill required.
Every identified visitor is added to your Meta Custom Audience — immediate Facebook and Instagram retargeting.
Trigger email or SMS outreach the moment a high-value visitor lands on your pricing page.
We match visitor identity against open-web signals — so you know not just who visited, but what they searched before arriving.
We skip-trace intent signals to offline data — real estate databases, financial records, and census data — to confirm identity and location with a level of accuracy no purely digital platform can replicate.
Most platforms can't connect a business email to the personal social accounts where people actually spend time. We bridge that gap — so you can target decision-makers on Meta using professional identity as the starting point.
We focus on niche-specific sites where purchase intent is highest — not broad generic web traffic. Real-time data means you're targeting who's in-market right now, not buyers from three months ago.
Meta puts you in a bucket. We build an audience from the specific people actively researching what you sell, right now.
Interest buckets built from old engagement. Millions of people who share no real purchase intent.
Verified open-web intent — people actively researching and preparing to buy your specific product this week.
Most websites identify less than 2% of visitors — only form fills. Our Yoda Pixel identifies 40–60% of everyone who visits, syncs them into Meta, and triggers your outreach automatically.
HVAC, roofing, plumbing, electricians, landscaping, ADU builders.
Agents, brokers, mortgage lenders targeting buyers and sellers.
Dealerships, auto repair, finance — reaching active car shoppers.
Dentists, med spas, Botox providers, wellness clinics.
Software companies targeting decision-makers evaluating tools.
Attorneys, mortgage brokers, financial advisors at point of need.
Solar installers targeting homeowners researching clean energy.
Any business with a service area and customers who search before they buy.
Syncs with your entire stack — no manual exports
No long contracts. No hidden fees. Upgrade or change plan any time.
For local businesses running their first intent-based campaigns.
For growing businesses targeting multiple customer segments.
For serious local businesses ready to dominate their market.
Maximum reach with Yoda Pixel matches included.
Start identifying anonymous site visitors and retargeting them on Meta.
More matches with full CRM sync and offline verification.
Full identification with B2B2C bridging and outreach automation.
Maximum matches with dedicated account support.
Above 10k contacts or 15k pixel matches — let's talk custom. Contact us →
If your first list doesn't contain at least 500 verified in-market profiles, we rebuild it free. No questions asked.
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For years enterprise brands owned the data advantage. Here's exactly how the playing field has shifted — and how local businesses are winning.
Weekly insights on intent data, Facebook ads, and local marketing for San Diego business owners.
San Diego Trades gives local businesses the same buyer intent intelligence that used to cost enterprise brands hundreds of thousands of dollars. The playing field is level.
Powered by YourAudience.ai · No contract · San Diego–based support
We'll reach out within 24 hours with your custom in-market buyer audience. Or email us at mcarr@sandiegotrades.com
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